12 Facts brands can consider when investing in Multicultural marketing
We have compiled 12 facts to help companies and brands consider the benefits of investing in the UK diverse ethnic market.
As we head further into the second half of this incredible Year, we embarked on analysing the Multicultural market-size while the UK business continues to face monumental challenges as it navigates its way back to growth.
Additionally, 95% of Multicultural Millennials consider themselves as loyal to brands they like and expect the brands to take a stand for the issues they believe in and value. Meanwhile 48% expect the brands they purchase to make a difference to their lives and regard this the most important factor in their choice of brands.