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Successful advertising that engages and persuades ethnic consumers
There are many tactics and strategies about targeting ethnic consumers, while some are successful and effective, many are built on
Islamic Relief – Ramadan Campaign
BACKGROUND:
Ramadan is the ninth month of the Muslim calendar and is regarded as the time of optimal worship, good deeds
Germany’s Halal Market Creates Opportunities For Food Companies
Germany has the biggest ethnic population in Europe and for the growing Muslimpopulation in Germany, there is a growing demand for
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Target The Growing Multicultural Market in the UK
If there was a challenge to marketing directors, agencies, government departments and the creative industry today is how to engage
How can brands target diverse multicultural consumers
Any marketer who doesn’t recognise the value of multicultural consumers is missing a great opportunity. The ethnic population in the
Turkish minister slams Saudi broadcaster over TV soaps
A Turkish government minister has lashed out at a decision by Saudi-owned broadcaster MBC to stop airing Turkish soap operas,
My cultural shock in London
London, the cosmopolitan city known for its royalty, historical buildings and fashion, has always attracted people from all over the
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Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Writers
News
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
measuring-the-economic-contribution-of-cultural-industries-a-review-and-assessment-of-current-methodological-approaches-en_1
Measuring Gendre Equality in Science & Engineering
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Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on