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BHF Ethnic Marketing Campaign
BACKGROUND:
South Asians living in the U.K. are more likely to die prematurely from Coronary Heart Disease, due to not taking
Its time for responsible Ethical advertising code to protect customers
This debate tends to rage often about the real role of advertising in tackling society ills and issues impacting us
Knowing What You Don’t Know: Brands and Ethnic Consumers in a Post-COVID World
Consumer habits have changed drastically as a result of the COVID-19 pandemic, and many effects are likely to be permanent.
Arab Consumers are largest spenders in the UK
Latest figures from West End company which represents 600 premium retailers in London West End showed that Arab shoppers spend
The old funding formula will not save the BBC
I have been to the previous consultation session some 10 years ago and today at Westminster Media Forum.
Broadly speaking the
National Brands – are they still valid?
This matter was a subject of research commenced this autumn by London based market research company Polarity. Recently there has
Advertisers Target Multicultural Britain – IPA The New Britain Report
IPA The New Britain Report 2014 - Britain has always been a fascinating country with its vibrant cultural diversity. Today Britain is
Clearcast publishes figures on BAME representation in commercials
Clearcast data released reveals the portrayal of people from Black, Asian or Minority Ethnic Groups within television commercials.
As of December
POPULAR ARTICLES
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Writers
News
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
measuring-the-economic-contribution-of-cultural-industries-a-review-and-assessment-of-current-methodological-approaches-en_1
Measuring Gendre Equality in Science & Engineering
saga-toolkit-wp2-2017-en
Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on