As we head further into the New Year, I look forward to analysing and evaluating the Multicultural market as the industry continues to grow and evolve. In 2011 the ONS revealed that the UK had a multicultural population of over 7.5 million people. This demographic has undoubtedly risen further in the years since and has been reflected accordingly through developments such as the hijab emoji and M&S’ decision to introduce their ‘burkini’ swimsuit range. Though many brands are still missing out on the potential ROI to be gained from marketing to the UK’s multicultural population. Subsequently I have compiled 12 facts to help companies and brands consider the benefits of investing in ethnic marketing. 1

“Eastern European immigrants add far more to the UK economy than they take out and should not face restrictions on

[cvg-video videoId='2' width='400' height='400' mode='playlist' /]    

Easter Sunday marks the day of Jesus’ resurrection, three days after he was crucified (known as Good Friday). After his

Could you imagine a holiday that, besides an abundance of delicious food and family visits, also includes rituals such as

For years we have been working passionately to promote and raise the awareness of the benefits in targeting the multicultural

VOX Cinemas, the largest cinema operator in the MENA region, has signed an exclusive distribution deal with Myrkott, the Saudi

The recent ethnic TV figures in the UK shows the 4 leading TV channels vying for the top 4 slots