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Knowing What You Don’t Know: Brands and Ethnic Consumers in a Post-COVID World
Consumer habits have changed drastically as a result of the COVID-19 pandemic, and many effects are likely to be permanent.
Understanding Muslim Consumers
Muslim consumers are a growing at phenomenal pace in the Muslim world and overseas. Muslims are influential and extremely loyal
The UK is now the multicultural capital of the world
The 2011 Census figures states that 13%, or 7.5 million of residents were born outside the U.K, but what not
Ethnic Minorities Surpass Whites In U.S. Births For First Time
For the first time, racial and ethnic minorities make up more than half the children born in the U.S capping
The Unexpected Winner Of Copa America Centenario
In what was perhaps one of the most interesting soccer tournaments in 100 years, the question that kept coming to
Ethnic TV advertising ROI outperforms Mainstream channels
Recent figures from television advertising campaigns placed on ethnic TV channels by multicultural specialist agency Mediareach Advertising showed their campaigns
BIS Ethnic Marketing Campaign – East Europeans
BACKGROUND:
The department for Business, Innovation and Skills aimed to raise awareness of enforceable employment rights among vulnerable workers.
As this was
Is Ethnic segmentation failing?
Marketers in general are regularly talking about making the communications more relevant be it online or offline in order to
POPULAR ARTICLES
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
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Writers
News
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
measuring-the-economic-contribution-of-cultural-industries-a-review-and-assessment-of-current-methodological-approaches-en_1
Measuring Gendre Equality in Science & Engineering
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Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on