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Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers

The  in Trafalgar Square is taking place on Sunday 26th February 2012. This national event will attract a footfall in

Target wants to show off its Spanish to Hispanic customers. The 1,790-unit retailer will air four 30-second spots as part

The issue of equal representation of ethnic diversity in the UK keeps coming back time and gain, diverse ethnic talents

Pokémon Go is the fastest mobile game to reach 10 million downloads. It’s official: Augmented and virtual reality is the

Mediareach Advertising utilises a unique insight planning tools, which it uses to plan effective media campaign for its clients. The tool

What first comes into mind when we say “Halloween”? Some of the words associated may be trick-or-treating, ghosts, spiders, bats, bobbing

The fallout from Ford's India ad uproar includes an apology from the automaker, the sacking of the ad agency staff
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2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,

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