The PFA displayed a bizarre lack of judgment in the PFA Player of the Year dinner by hiring a black

The population of the UK grew by more than 400,000 last year, according to the latest official figures. The Office

new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school

The research identifies major inequalities among BAME communities such as: BAME groups are also more likely than people of white

When it comes to publishing and content marketing, what gets professionals more excited than millennials? Hispanic millennials. After all, the more

As we head further into the New Year, I look forward to analysing and evaluating the Multicultural market as the industry continues to grow and evolve. In 2011 the ONS revealed that the UK had a multicultural population of over 7.5 million people. This demographic has undoubtedly risen further in the years since and has been reflected accordingly through developments such as the hijab emoji and M&S’ decision to introduce their ‘burkini’ swimsuit range. Though many brands are still missing out on the potential ROI to be gained from marketing to the UK’s multicultural population. Subsequently I have compiled 12 facts to help companies and brands consider the benefits of investing in ethnic marketing. 1

Multicultural population in Britain is nearing 20% of the population and some 45% in major UK cities and towns, and one