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10 Steps you need to take before choosing an effective ethnic & multicultural advertising and communications agency.
1. Professional Competence
The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers.
2.
Hajj Pilgrimage
Hajj is an event where Muslims go to the most sacred place in Islam, also known as Mecca to take
An insight into the ethnic and multicultural market in the UK
It’s interesting how mosaics work – each piece contributes to the whole image but a piece on its own is
Is there A Better Way To Measure The U.S. Hispanic Television Audience?
Virtually every leading corporation in the U.S. today views the Hispanic population as a growth segment. Hispanics make up 55
Multicultural community ignored by government marketing campaigns
A group made of media professionals, community & voluntary organisation leaders, and gatekeepers have expressed their concern over the lack
Inclusion inspires innovation at Apple
Apple considers itself to b a different kind of company with a different view of the world. It’s a special
The Latino American Dream
Over the last 18 years that I have lived here in the United States, I have talked to many Latinos
POPULAR ARTICLES
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve emerged from the pandemic years into a recession, political upheaval,
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why is commitment to supplier diversity a business imperative?
Supplier diversity has
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
258 Million Children, Adolescents and Youth Are Out of School
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Writers
News
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on
Reports
258 Million Children, Adolescents and Youth Are Out of School
new-methodology-shows-258-million-children-adolescents-and-youth-are-out-school
Measuring Economic Contribution in Cultural Industries
measuring-the-economic-contribution-of-cultural-industries-a-review-and-assessment-of-current-methodological-approaches-en_1
Measuring Gendre Equality in Science & Engineering
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Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
Making the business case for supplier diversity
Theresa Harrison, ESG & Enablement Leader, Supply Chain Services, EY
Why
Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on