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Qatar launches campaign for 'modest' dress code for visitors
Qatar has launched a social media campaign urging tourists to dress “modestly” in public and respect Qatar Islamic values.
Along with
Target to Focus on Hispanics, Air Four Spots During Latin Music Awards
Target wants to show off its Spanish to Hispanic customers. The 1,790-unit retailer will air four 30-second spots as part
10 Steps to take before choosing a multicultural marketing communications agency.
1. Professional Competence
The agency must demonstrate high levels of professional competence in the eyes of their peers, clients and suppliers.
2. Professional Development
The
5 Things You Need To Know About Millennials And Travel
When it comes to business and leisure travel, Millennials are a generation on the move. Numerous studies have shown that
How can brands Power up in 2014 by targeting multicultural consumers?
Any marketer who doesn't recognise the value of this consumer is missing a great opportunity. The ethnic population in the
Smoking Cessation Campaign
Department of Health
Smoking Cessation Campaign
BACKGROUND:
Tobacco consumption is very high amongst the South Asian communities, and there is also a
Successful advertising that engages and persuades ethnic consumers
There are many tactics and strategies about targeting ethnic consumers, while some are successful and effective, many are built on
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Advertising Week Europe returns to London
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Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on 22nd January
Trafalgar Square had Chinese stalls selling Chinese good luck
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Diversity Marketing
Advertising Week Europe returns to London
2023 is shaping up to be a challenging year. We’ve
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Chinese New Year 2023 Celebration in the UK
Chinese New year at Trafalgar Square and China Town on