By now, smart marketers have figured out that one of the best ways to reach the Hispanic market is by

The outlook for the luxury goods market has shown significant improvement in the past year, boosted by a stronger-than-expected US

Brands that market to multicultural audiences have found music as a key approach to connecting across generations. But multicultural marketers

As we head further into the New Year, I look forward to analysing and evaluating the Multicultural market as the industry continues to grow and evolve. In 2011 the ONS revealed that the UK had a multicultural population of over 7.5 million people. This demographic has undoubtedly risen further in the years since and has been reflected accordingly through developments such as the hijab emoji and M&S’ decision to introduce their ‘burkini’ swimsuit range. Though many brands are still missing out on the potential ROI to be gained from marketing to the UK’s multicultural population. Subsequently I have compiled 12 facts to help companies and brands consider the benefits of investing in ethnic marketing. 1

Department of Health Smoking Cessation Campaign BACKGROUND: Tobacco consumption is very high amongst the South Asian communities, and there is also a

“Eastern European immigrants add far more to the UK economy than they take out and should not face restrictions on

One million ethnic minority votes helped put David Cameron into Downing Street on election night, according to a major new