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What P& G learned about multicultural marketing?
Alexandra Vegas, multicultural business development organization director at P&G, shared a few case studies—and compelling reasons—for why advertisers should pay
JWT Sacks Staff Responsible for Sexually Offensive Ford Ads
The fallout from Ford's India ad uproar includes an apology from the automaker, the sacking of the ad agency staff
Attending a Film Night at Korean Film Clubs
Each fortnight the Korean Cultural Centre UK screens a Korean film in their hall. The films are free and range
Targeting Chinese customers will have a lasting impact on your brand?
Chinese new year is traditionally a time for families to gather at home and share gifts and presents, but due
Can the UK creative industry get rid of the advertising Taliban’s?
Dim-witted comments from leading figures in the advertising and creative industry are not new and will continue to be uttered
Halal meat increase in Britain: the correlation of ethnicities, faiths and food habits
The concept of halal food is that which is edible according to the Islamic law. It is slaughtered according to
Insights into the UK ethnic and multicultural media landscape
Cultural groups and migrants usually turn to their own media for information and entertainment when they are in foreign countries.
Ethnic
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Chinese New year at Trafalgar Square and China Town on