Do multicultural Millennials watch TV?
The excitement and buzz about TV is waning and more so when it comes to Millennials and Generation X. An average family tends to have varying viewing patterns so while the parents would love to watch popular drama or films kids tend to have their time on TV.
Millennials do all their viewing these days on smartphones and computers, and for parents there does not seems to be enough hours in the day to have full concentration/distractions while doing all the chores so parents watch at different times too.
As the number of Millennials parents increase TV viewing will dwindle further and that will have its toll on TV advertising and advertisers need to devote budgets to targets this growing niche on their smartphones