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    Mediareach’s Campaign Was Chosen To Be Part Of “Creative for Good” At Cannes Lions Advertising Festival

    Award winning campaign for DoH UK by Mediareach Advertising
    Multicultural Marketing

    Mediareach’s Campaign Was Chosen To Be Part Of “Creative for Good” At Cannes Lions Advertising Festival

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    Mediareach Advertising campaign, Hepatitis C, has been selected to be part of the Creative For Good website launch. The international Advisory Committee reviewed over 100 submissions from around the world and felt that Mediareach work was an excellent case study for others to learn about social issue campaigns.

    This project is hosted and led by the World Economic Forum’s Global Agenda Council on “The Future of Media,” the independent international organization committed to improving the state of the world by engaging leaders on a host of global and regional issues.

    As part of the Cannes Lions’ “Creativity in Social Business” the panel will focus on current trends and challenges, including what social marketers can learn from the corporate sector and vice versa; plus examples of social initiatives that work and don’t work, particularly when non-profits partner with creative agencies.

    The vision of Creative for Good is to foster an online community of cultural change agents – marketing experts and others with different causes from a variety of organizations but with a common passion for making a difference. At last year’s Cannes Lions Creativity festival, President Clinton charged the creative community to effect positive social changes. Creative for Good has the potential to unleash ideas that are imagined, communicated and delivered in ways that move individuals, communities and whole societies to change the way they think and act.

    The World Economic Forum site will be launched on 21st June in conjunction with a workshop being given by members of the Advisory Committee at the Cannes Lions Advertising Festival.

    Saad Saraf

    www.thinkethnic.com

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