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    Black British women spend 6 times more on their hair

    Multicultural Marketing

    Black British women spend 6 times more on their hair

    by

    Almost all ethnic groups in the UK spend a greater proportion of their money on clothing and footwear

    than whites. Any follower of women’s glossies will remember how Italian Vogue’s black edition caused

    such a sell-out that forced Conde Naste to reprint 40,000 more copies to fulfill demand.

    When Visiting the Afro Hair & Beauty show 2013 I saw thousands of Black women flock over 2 days to see

    and buy the latest Black hair and beauty products on display at the show.

    Black British women spend on average 6 times more on their hair and beauty than their white counterparts

    which points to an incredible profit potential.

    How could the hair & beauty industry which is struggling for market share in a very hard economic trading conditions not focus

    on such a marketing opportunity.

     

    Saad Saraf

    Director

    www.thinkethnic.com

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