Black British women spend 6 times more on their hair
Almost all ethnic groups in the UK spend a greater proportion of their money on clothing and footwear
than whites. Any follower of women’s glossies will remember how Italian Vogue’s black edition caused
such a sell-out that forced Conde Naste to reprint 40,000 more copies to fulfill demand.
When Visiting the Afro Hair & Beauty show 2013 I saw thousands of Black women flock over 2 days to see
and buy the latest Black hair and beauty products on display at the show.
Black British women spend on average 6 times more on their hair and beauty than their white counterparts
which points to an incredible profit potential.
How could the hair & beauty industry which is struggling for market share in a very hard economic trading conditions not focus
on such a marketing opportunity.