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Mediareach uses a unique insight-planning tool

Multicultural Marketing

Mediareach uses a unique insight-planning tool

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Mediareach Advertising utilises a unique insight planning tools, which it uses to plan effective media campaign for its clients.

The tool is based on more than 560 diaries used by Asian households of diverse background is the largest in the UK which tracks the most popular Asian television, radio, press and digital channels the community utilises. The tools also tracks programme take up and popularity and the rating they achieve.

This tool has been instrumental in tracking consumer’s media and purchasing patterns and is able to deliver the most effective media plans and ROI for brands.

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