
Hep C Multicultural marketing Campaign for DH
Campaign objectives:
Public
• Raise awareness of hepatitis C and its prevention, diagnosis and treatment amongst
Pakistanis while tackling the stigma attached to it without causing alarm.
• Encourage high‐risk audiences towards testing.
Health Professionals
• Educate healthcare professionals about hepatitis C.
• Encourage and support them to identify at risk individuals.
• Encourage them to provide their patients with information and advice.
Campaign strategy:
Currently, the target audience links liver infections with unsavoury practices. Highlighting risks in
simple situations that they do not normally think twice about, point out that hepatitis C can happen
to anyone, regardless of age, sex or lifestyle choices. This also dispels any taboos and superstitions
associated with Hepatitis C.
Hepatitis C is a long‐term problem