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    Hep C Multicultural marketing Campaign for DH

    Case Studies

    Hep C Multicultural marketing Campaign for DH

    by

    Campaign objectives:

    Public

    • Raise awareness of hepatitis C and its prevention, diagnosis and treatment amongst

    Pakistanis while tackling the stigma attached to it without causing alarm.

    • Encourage high‐risk audiences towards testing.

    Health Professionals

    • Educate healthcare professionals about hepatitis C.

    • Encourage and support them to identify at risk individuals.

    • Encourage them to provide their patients with information and advice.

    Campaign strategy:

    Currently, the target audience links liver infections with unsavoury practices. Highlighting risks in

    simple situations that they do not normally think twice about, point out that hepatitis C can happen

    to anyone, regardless of age, sex or lifestyle choices. This also dispels any taboos and superstitions

    associated with Hepatitis C.

    Hepatitis C is a long‐term problem

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