Elephant Atta's Biggest Ever Consumer Promotion

Mediareach Advertising campaign

Elephant Atta's Biggest Ever Consumer Promotion

Elephant Atta has launched a new consumer promotion campaign, which celebrates special family moments and is supported by a new TV advert. The campaign has been created by Mediareach.


All Elephant Atta consumers can claim the special gift, a FREE family photo shoot, when they purchase either one 25kg or two 10kg Elephant Atta promotional packs. The promotion is supported by a high frequency national TV campaign that will run until September 2013.

The aim of this campaign is to thank and reward consumers for their loyalty by giving families the opportunity to get together for a memorable experience at a free family photo shoot, where they will receive one free print to treasure for generations.

Elephant Atta’s Senior Brand Manager, Louise MacIntyre commented, “Mediareach has done an excellent job creating this integrated campaign. With today’s hectic lifestyle, precious moments can fly by so quickly. Family time has always been important to Elephant Atta; so the gift of a free family photo-shoot is perfectly aligned within our brand values of giving our consumer an opportunity to capture their family moment. This is the biggest consumer promotion Elephant Atta has ever undertaken, and we are confident that it will be a great success.”

Mediareach has been handling Elephant Atta’s marketing account for over a decade and has been instrumental in building the brand to be the market leader in ethnic flour. Last year Elephant Atta celebrated its Golden Jubilee with the “50 Years of Traditions” campaign, which was inspired by the values and heritage of the brand, as well as the strong bond between mother and daughter.

Elephant Atta is today the number one brand in the UK’s ethnic flour market and is owned by the UK’s largest ethnic food manufacturer, Westmill Foods.

Ruzanna Mertiros


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