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Unilever renames Fair & Lovely

Unilever renames Fair & Lovely
Diversity Marketing Ethnic Marketing Multicultural Marketing News

Unilever renames Fair & Lovely

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Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones.

It will also remove references to “whitening” or “lightening” on the products, which are sold across Asia.

Unilever acknowledged the branding suggests “a singular ideal of beauty”.

Two seperate petitions urging Unilever to stop the production of its Fair & Lovely range have been signed by more than 18,000 people in recent weeks.

Unilever renames Fair & Lovely

Unilever renames Fair & Lovely

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