Do brands influence Millennials?
Millennials have changed the rules on influence. They created and become their own celebrities and role models and every social media has new breed set of stars from YouTube to Snap chat.
In the digital platform news organisations have no monopoly on creating news and content as independent Bloggers are growing daily which is leading to brands influencing Millennials and Millennials influencing the brands at equal measure at the moment.
Today You tubers functions draws huge crowd of followers more than musicians and celebrity film stars, That’s why brands, which needs the Millennials such as Apply and Nike, are partnering influencers sites to help stimulate trials and drive positive feedback.
Authenticity is vital when you want to successfully engage with influencers as they create their own following by being relatable and reliable. When brands engage Millennials its crucial that the brand lifestyle reflect Millennials core values (Adventure, flexibility, experience, ambition and empowerment) so they buy their products. For brands that are less exciting they need to generate positive engagement and experience as Millennials like brands that listen and will ultimately attract their attention hence creating a two-way communications.
