Adland set an ambitious diversity target by the president
IPA President Tom Knox is to set the agency business a number of ambitious targets on gender and ethnic diversity representation.
On gender, the goal is that by 2020 women will hold 40% of senior positions within all agencies, and at each stage of the career ladder (Executive/Assistant, Middle Manager, Head of Department, Director/Other Executive Management and C-Suite).
On ethnic diversity, the goal is that at least 15% of people in leadership positions in the IPA’s biggest agencies* will be from a non-white background in 2020.
This is in addition to the IPA’s existing commitment to help the industry recruit 25% of new joiners from BAME backgrounds by 2020.
These targets have been set as a result of a new IPA survey into the gender and BAME split by department and seniority within its biggest agencies* which forms parts of Tom Knox’s presidential ‘Here for Good’ agenda to reassert and secure for the future advertising’s role as a culturally, social and economically enriching force for good.
This comes as the IPA works with Campaign on publishing the first part of the survey findings on gender today. The second part on ethnic diversity will be published next Thursday (21st January) and will be followed by the publication of the main annual IPA Agency Census, the definitive survey of the industry’s employment trends, on 28th January.
